Bernie’s is a frozen granita dessert brand founded by Jon Berne in Los Angeles. In the discovery phase of the project it became clear that Jon wanted an identity that spoke to vintage nostalgia, summer, fresh fruits and bright flavors. He incorporates toasted marshmallow meringue on top of each shaved ice as a decadent contrast to the shaved ice. This combination of flavors and textures led us to explore bouncy fonts, with vintage fruit graphics. The palette is warm and bright and grounded with a dark green. We developed a strawberry mascot as a nod to the playfulness of Jon’s product and a nod to the fresh ingredients.